Competitive Intelligence — WILLOW CREEK BEHAVIORAL HEALTH
CCN 524041 | WI | 72 beds | Nat'l margin P57 | 13 gaps to P75
🛡️ Public data only — no PHI permitted on this instance.
$15.3M
Net Revenue
-2.0%
Margin (P57)
72
Beds
6,123
National Universe
4
Peer Groups
Percentile Rankings — All Metrics
Percentile rank across 4 peer groups. Bar shows position: left = bottom of peers, right = top. Green = favorable direction, red = unfavorable. Direction: ▲ higher is better, ▼ lower is better, ▶ neutral.
Data: CMS HCRIS FY2022 | 6,123 hospitals with complete financials
| Metric | Value | National (n=6,122) | WI State (n=149) | Size-Matched (n=2,219) | WI Size-Matched (n=47) | Direction |
|---|---|---|---|---|---|---|
| Net Patient Revenue | $15.3M | P16 | P10 | P11 | P8 | ▲ higher |
| Operating Margin | -2.0% | P57 | P44 | P53 | P61 | ▲ higher |
| Bed Count | 72 | P53 | P69 | P49 | P62 | ▶ neutral |
| Revenue per Bed | $212K | P6 | P4 | P9 | P6 | ▲ higher |
| Occupancy Rate | 59.3% | P58 | P72 | P56 | P68 | ▲ higher |
| Net-to-Gross Ratio | 36.9% | P57 | P39 | P63 | P64 | ▲ higher |
| Expense per Bed | $216K | P4 | P1 | P8 | P2 | ▼ lower |
| Medicare Day % | 5.3% | P6 | P4 | P7 | P4 | ▶ neutral |
| Medicaid Day % | 8.7% | P68 | P81 | P68 | P85 | ▶ neutral |
| Commercial Payer % | 86.0% | P90 | P97 | P89 | P98 | ▲ higher |
| Payer Diversity Index | 0.250 | P11 | P3 | P12 | P2 | ▲ higher |
| Total Patient Days | 15,578 | P55 | P74 | P56 | P79 | ▲ higher |
Value Creation Gaps — Path to P75
Metrics where the target trails size-matched P75 peers. Each gap represents quantifiable value creation opportunity. Estimated EBITDA impact assumes linear improvement proportional to revenue.
| Metric | Current | P75 Target | Gap | Percentile | Est. Impact |
|---|---|---|---|---|---|
| Net Patient Revenue | $15.3M | $193.9M | +$178.6M | P8 | ~$1.29B |
| Net Patient Revenue | $15.3M | $125.3M | +$110.0M | P11 | ~$792.3M |
| Revenue per Bed | $212K | $2.4M | +$2.2M | P6 | ~$15.5M |
| Revenue per Bed | $212K | $1.6M | +$1.4M | P9 | ~$9.8M |
| Total Patient Days | 15,578 | 21,662 | +6,084 | P56 | — |
| Payer Diversity Index | 0.250 | 0.528 | +0.278 | P2 | — |
| Payer Diversity Index | 0.250 | 0.526 | +0.276 | P12 | — |
| Occupancy Rate | 59.3% | 72.6% | +13.3% | P56 | ~$2.0M |
| Operating Margin | -2.0% | 11.0% | +13.0% | P61 | ~$2.0M |
| Operating Margin | -2.0% | 8.4% | +10.3% | P53 | ~$1.6M |
Top Size-Matched Peers
36–144 beds, ranked by revenue. Click any peer for full profile.
| Hospital | State | Beds | Revenue | Margin | Medicare |
|---|---|---|---|---|---|
| WILLOW CREEK BEHAVIORAL HEALTH (Target) | WI | 72 | $15.3M | -2.0% | 5% |
| MIDWESTERN REGIONAL MEDICAL CE | IL | 73 | $1.38B | 80.5% | 30% |
| ROSWELL PARK CANCER INSTITUTE | NY | 142 | $772.3M | -40.1% | 25% |
| CONTRA COSTA REGIONAL MEDICAL | CA | 124 | $595.0M | -29.2% | 11% |
| JOHN DEMPSEY HOSPITAL | CT | 141 | $590.3M | -24.8% | 27% |
| INNOVIS HEALTH | ND | 142 | $537.9M | -5.3% | 38% |
| SMDC MEDICAL CENTER | MN | 118 | $519.2M | -7.1% | 27% |
| RANCHO LOS AMIGOS NATL.REHAB.C | CA | 83 | $512.6M | 41.9% | 5% |
| WENTWORTH DOUGLASS HOSPITAL | NH | 118 | $500.9M | 10.7% | 35% |
| NORTHWESTERN LAKE FOREST HOSPI | IL | 124 | $494.3M | -13.8% | 35% |
| MCHS - SOUTHWEST MINNESOTA REG | MN | 118 | $473.6M | -9.8% | 32% |