Demand Analysis — SENTARA RMH MEDICAL CENTER
ROCKINGHAM, VA | Density: 42 | Stickiness: 14 | Elasticity: -0.30
🛡️ Public data only — no PHI permitted on this instance.
42/100
Disease Density Index
14/100
Demand Stickiness
-0.30
Price Elasticity (Moderate)
+0
Tailwind Score
County Disease Prevalence — ROCKINGHAM, VA
Medicare chronic condition rates in this hospital's county vs national average. Higher prevalence = more inpatient demand. Acuity weight reflects revenue intensity.
| Condition | County % | National % | Delta | Acuity |
|---|---|---|---|---|
| Ischemic Heart Disease | 27.1% | 27.1% | +0.0pp | 2.5x |
| Chronic Kidney Disease | 25.4% | 25.4% | +0.0pp | 2.5x |
| Hypertension | 58.2% | 58.2% | +0.0pp | 1.0x |
| Heart Failure | 14.2% | 14.2% | +0.0pp | 3.0x |
| Diabetes | 27.8% | 27.8% | +0.0pp | 1.5x |
| Hyperlipidemia | 49.3% | 49.3% | +0.0pp | 0.8x |
| Cancer | 8.7% | 8.7% | +0.0pp | 3.0x |
| COPD | 11.4% | 11.4% | +0.0pp | 2.0x |
| Alzheimer's/Dementia | 11.2% | 11.2% | +0.0pp | 2.0x |
| Depression | 19.8% | 19.8% | +0.0pp | 1.0x |
| Atrial Fibrillation | 9.1% | 9.1% | +0.0pp | 2.0x |
| Stroke | 4.1% | 4.1% | +0.0pp | 2.5x |
Demand Stickiness Breakdown
20 competitor hospitals in the market area.
Condition Chronicity0/33
Geographic Monopoly0/33
Switching Cost14/34
What This Means for Diligence
Disease density index of 42/100 in ROCKINGHAM, VA. Lower disease burden — demand may be more elective.
Stickiness score of 14/100. Patients have alternatives — competitive pressure on pricing.
Price elasticity of -0.30. Moderately inelastic.
Tailwind score of +0. Neutral demand outlook.